Pinterest app on iPad

What Is Pinterest and How Does It Work?

Dan King
Dan King

Table of Contents

Pinterest is a social media platform and visual engine that allows users to discover, save, and share ideas and inspiration through images and videos. It acts as a virtual pinboard or bulletin board where users can collect and organize content based on their interests and hobbies.

On the Pinterest app, users can explore a wide range of topics such as fashion, home decor, recipes, travel destinations, DIY projects, art, and much more. The platform provides a visually appealing interface where users can discover new ideas, save them as "pins," and organize them into customized collections called "boards."

Pinterest is also a social network. Users interact by following each other and by liking and commenting on images, similar to Facebook or Instagram. Users can save other people's images to their boards, and private message people with whom they share interests.

What is Pinterest and how does it work?

Lets explore some key features of Pinterest:


A pin is an image or video that users save to Pinterest. Pins can be sourced from websites or uploaded directly to the platform. Each pin typically includes an image, a brief description, and a link to the source page.

Pinterest pins on a MacBook

Pins consist of the following elements:

  1. Image or Video: The main visual component of a pin is an image or a video. The image is usually the focus, while the video can be played directly within the pin or linked to an external source.
  2. Description: A brief text description accompanies the pin, providing additional context, details, or instructions related to the image or video. The description may include information about the source, tips, steps, ingredients, or any other relevant information.
  3. Link: Pins include a link that directs users to the source website or webpage associated with the image or video. It can lead to a blog post, an online store, a recipe page, a tutorial, or any other relevant source of information.

When users find a pin that interests them, they can save it to their own boards. By saving a pin, users create a personalized collection of ideas and inspiration tailored to their interests. Pins can be organized into thematic boards such as "Recipes to Try," "Home Decor Inspiration," or "Travel Bucket List," allowing users to curate and categorize their saved content.


Boards are virtual collections that users create to organize their pins around specific themes or topics. In simple terms, they are virtual collections or groupings of related pins. Boards allows users to organize and categorize their saved pins based on specific themes, interests, or projects. They act as personalized pinboards where users can gather and curate content that resonates with them.

For example, a user may have boards for recipes, home decor ideas, travel inspiration, or fashion trends. Users can create multiple boards and customize them with unique names and descriptions.

Search and Discovery Features

Pinterest provides a search bar where users can enter keywords or phrases to find content related to their interests. The platform's algorithms recommend personalized content based on a user's activity, the pins they save, and the boards they create.

Pinterest search bar with popular categories

When users enter a search query, Pinterest displays a list of search results. The results include relevant pins, boards, and accounts related to the search term. Users can scroll through the results to find pins and boards that align with their interests.

Pinterest offers filters to refine their search results. Users can apply filters such as topic, type of pin (image or video), and whether they want to see ideas, products, or specific categories. These filters help users narrow down their search to find more specific content they are looking for.

These features provide a visually immersive and personalized experience, allowing users to find inspiration, explore new ideas, and curate content that aligns with their interests. The combination of search functionality, guided suggestions, visual discovery, and personalized recommendations makes Pinterest a platform where users can continuously discover and save content that inspires them.

Following and Sharing

Users can follow other Pinterest users or specific boards to see their latest pins in their home feed. This allows users to discover new content and follow people with similar tastes and interests. Users can also like, comment on, and share pins, as well as send pins to other users through private messages.


  1. Follow a Specific User: Users can choose to follow other Pinterest users whose content they find interesting or inspiring. By following someone, the pins and boards created by that user will appear in your home feed, keeping you updated with their latest content.
Pinterest Lucky Brand user
If you want to follow a Pinterest user, simply click the Follow button
  1. Follow Others Boards: In addition to following users, you can also choose to follow individual boards created by others. Following a board ensures that the pins added to that board by its creator will appear in your home feed. This is great if you want a continuous stream of relevant content related to a specific theme or topic.
Green aesthetic Pinterest board
If you want to follow a board, click the ellipses and then click Follow
  1. Home Feed: When you follow other users or boards, their pins and content will appear in your home feed. The home feed is a collection of pins and boards curated specifically for you based on your activity, the accounts and boards you follow, and the interests you've indicated.


  1. Liking and Commenting: Users can engage with pins by liking them or leaving comments. Liking a pin is a way to show that you enjoy the content someone has provided. Commenting allows users to provide feedback, ask questions, or engage in discussions related to the pin. It fosters interaction and community engagement on the platform.
  2. Repinning: Repinning is a fundamental sharing feature on Pinterest. When you come across a pin you find interesting or want to save for later, you can repin it to one of your own boards. Repinning allows you to curate your own collection of pins based on your interests, inspirations, or projects.
  3. Sharing Pins to Other Social Platforms: Users can also share pins from Pinterest to other social media platforms such as Facebook, Twitter, or email. This feature enables users to share their favorite pins with friends, family, or colleagues who may not be on Pinterest.

Pinterest is widely used by individuals seeking ideas and inspiration for fashion, home improvement, cooking, event planning, crafts, and more. It serves as a creative platform for users to discover, save, and share visual content that resonates with their personal interests and style.